Todd M. Faassé Copywriter/Brand Development Consultant
For further information for hire please contact me: creativesalescopy@gmail.com
Objective
To publish successful “conversion sales copy” through creative brand development and “persuasive advertising strategies.” This includes ghost writing, medical research, “FDA compliant” writing, technical writing, and various public relations projects, with an emphasis on e-commerce.
If you need someone to take a complex or technical topic and express it in easy to understand, simple language a 6 grader can understand, I can do that.
Experience
2000 – Present:
Self
Publishing, Freelance Writing and Branding Consultant. I've created
content for movie treatments, full length video, power point and
audio presentations. I've ghost written 2 monthly columns for Home
Cures That Work Ezine (HCTW) using the pen name “Martin Jacobse-
Medical Investigator.” I've also created content as a ghost writer
for Dr. Al Sears, Dr. Mercola, Dr. Scott Saunders, Dr. Don Verhulst and more.
Positions held:
Writing and consulting on a for-hire basis, I focus mainly on web writing for the health industry creating blogs, e-books SEO articles, squeeze pages, landing pages, adwords, banner ads, slogans, headers, extensive email campaigns, as well as “compliant branding” and marketing strategies.
“I've been successful in both technical writing and health writing.”
2007 to present:
I was key in helping Barton Publishing rise from a small natural remedy website in its infancy to more than a $900,000.00 a month in online sales phenomenon.
2004 to 2007: Techmedica (a.k.a. Micronutra) Health Inc., Grand Rapids, MI
Positions held:
Director of Marketing, Chief Product Officer, Brand Manager, And Senior Web Writer. As the sole copy writer in a master mind group of five people I helped create and develop 17 million dollar products from conception to market. Techmedica Health became a $38 million on-line business in less than 18 months.
Last I heard the company changed its name to MicroNutra Health. As sole content provider and technical researcher I personally created the successful marketing image and compliant mind-speak for these products from conception to market.
Responsibilities:
Created and edited direct sales campaigns
Internet conversion sales copy
Logos, brand names, headers, tag-lines, leads, closes
Newsletters
PR Letters
Product catalogues
E-books
FDA Compliant brochures and labels
Planned and executed writing and production schedules
Supervised and trained staff of 10 copywriters
Managed activities of designers, photographers, and printing
2004 —2005: Sound Health Connection, Grand Rapids
Responsibilities:
Implementation of outreach programs to enhance patient doctor relationship, in the expansion of Complete Wellness Centers throughout Michigan.
Certified Speech Entrainment Therapist, SCENAR Technician, Biofeedback Specialist, Hearing Instrument Specialist and Author.
Bottom line:
I've written for too many clients to mention them all. I can write everything from technical white papers, serious treatments,comedy scripts, political speeches, high converting sales pages to winning controls and commercial advertising slicks. Whatever you require I can give you the results you want . . . that's my personal challenge to you.
REFERENCES: Numbers are available upon qualified request.
Scott Stemen - GoDaddy
Dave
Wentwoth – Barton Publishing
Cindy
Buckhannon -Zip Realty
Joe
Barton – Barton Publishing
Eva
Janzen - American Writers and Artists Inc.
Chris
Hankinson – Hilltop Studios
Brent
Case - True Value Media
Dr.
Don VerHulst - FaithMeds Institute
Dr.
Halliday –Techmedica Health
Dave
Rutz – Xymetri
Jesse
Vista – MES
Dan
Kaline – Biolyte
Fred
Kaufman – IONYTE
Dave
Perry and Bob Tracy – Diab-X
Dr.
Linda Hegstrand MD -Sound Health Connection
David
Hoptar - Sterling Group
Liatt
P. Bailey- Smartcomm LLC
Vern
Epstein – Net Source
Some examples of my work may be seen at the following links:
www.fredkaufman.com/a
Please forward all correspondence to WiseScribe Publishing Inc.
c/o
Todd
M. Faassé
Brand Development/Compliance Consultancy
creativesalescopy@gmail.com
Office: 602.910.5950 Cell: 602.819.9359